MI293: HACKING MARKETING & GROWTH

W/ CODY SCHNEIDER

19 September 2023

In this episode, Robert Leonard chats with Cody Schneider about all things digital marketing and online business.

Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI.

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IN THIS EPISODE, YOU’LL LEARN:

  • What niche sites are and how they work.
  • If niche sites are still viable with AI hitting the scene.
  • How AI is impacting content generation.
  • Why brand is so important.
  • Why you should be posting content on Twitter.
  • How to grow a podcast.
  • How to grow a newsletter.

TRANSCRIPT

Disclaimer: The transcript that follows has been generated using artificial intelligence. We strive to be as accurate as possible, but minor errors and slightly off timestamps may be present due to platform differences

[00:00:00] Robert Leonard: In this week’s episode, I chat with Cody Schneider about all things digital marketing and online business. Cody Schneider has held various head of growth roles at startups, 

[00:00:10] Robert Leonard: helping them scale rapidly, and has now founded two successful SaaS businesses, swell AI and draft horse. This episode is a perfect example of why I personally like 

[00:00:22] Robert Leonard: podcasting. Cody is someone I’ve followed on Twitter for a bit and found some of his content really interesting. It led me to think a bit deeper about things and I developed questions about what he was talking about. Rather than DMing him as a random follower and hoping that he would respond, I was able to invite him as a guest on this podcast with hundreds of thousands of listeners each month.

[00:00:45] Robert Leonard: And get my specific questions answered. If you’ve been thinking about starting a podcast, this benefit might be worth doing so on its own. And in this episode, Cody will tell you how to grow it. And now without further delay, let’s get right into today’s episode with Cody Schneider. 

[00:01:02] Intro: You are listening to Millennial Investing by The Investor’s Podcast Network, where your hosts, Robert Leonard, Patrick Donley, and Kyle Grieve, interview successful entrepreneurs, business leaders, and investors to help educate and inspire the millennial generation.

[00:01:26] Robert Leonard: Hey everyone. Welcome back to the Millennial Investing Podcast. I am your host today, Robert Leonard, and with me today, I have Cody Schneider. Cody, welcome to the show. 

[00:01:36] Cody Schneider: Robert, thanks for having me, man. Super stoked to be here. Love the pod and the newsletter, so it’s pretty exciting to be on and talk to you.

[00:01:42] Robert Leonard: Thank you for saying that. Yeah, I appreciate it. Usually, I ask guests on podcasts, and just like most podcasts, they ask for their background. It’s kind of a formality, but in your case, I’m actually like genuinely curious to learn more about your background and how you got to where you are today. I follow the stuff you’re doing on Twitter, but you don’t really talk too much about how you got to where you are.

[00:02:02] Robert Leonard: You just talk about what you’re doing today, which I do enjoy, but I want to learn more about how you got to where you are right now. 

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