3 CRUCIAL QUESTIONS TO MAKE YOURSELF AN IRREPLACEABLE REAL ESTATE AGENT

What’s the difference between a good real estate agent and one who really shines? What if we told you that it’s about more than your track record helping clients buy and sell homes? No matter if you have been working as an agent for many years, or if you are just getting started out in your career, there are some strategies to keep yourself on track. By checking in with yourself periodically and asking questions you can make sure that you are truly serving your clients and your community. Moreover, taking some time to focus on what truly matters can help you to become an irreplaceable real estate agent. Here are three crucial questions to consider:

A real estate agent who will stand out from the rest will know that they do not act alone. Their value lies in how they can contribute not only to their clients’ real estate goals but also to their sphere, or network. If you are working in an office with other agents, they are an obvious part of your sphere or network. You could add value by being known in your office as a leader who initiates team-building activities or suggests real estate professional development resources. Arranging social events is another way to add value to your sphere or network. In general, you can become irreplaceable in your sphere by creating an environment that promotes collaboration and a workplace where people feel supported and effective — even if you aren’t in a management role. Moreover, if you have specialized skills or interests — such as in writing or marketing — sharing your talents is another way to support others in their own career development.

Another crucial group to consider is your community. This means agents in your wider network who you haven’t met yet but who are working in your same town or region. You might assess if there are events in your sphere or network that could be opened up to your community, using social media to create awareness and to publicize events. Other people to consider are your clients or future clients, like future homeowners. Could they benefit from real estate education to understand what’s happening in the market, or to become familiar with the basics of how to save for buying their first home? An extra benefit of expanding your community is that this can lead to referrals and more homes bought and sold.

Maybe you are already taking some of the actions above to be more valuable to your sphere and your community. In that case, you can ask yourself, what more can I do to contribute to these networks? Because you can always do more. One question to consider is: can I expand on a group or activity to reach even more people? Or, it can be helpful to spend some time each month brainstorming new ideas to implement and making a plan to put them in motion.

To be an irreplaceable real estate agent, the most important factor to remember is that even if you work primarily alone, you will be more successful if you also build up others. Growing and supporting your network is as important as building up your business and this can lead to long-term career benefits.